Internet Job Postings Are Different to Print Advertisements
Organise your Content
When writing ads for the Internet, organise your content in an easy to read, concise format. Organise it the way a job seeker would want to see it.
First Paragraph
Job Description: Discuss the content of the actual job. Candidates first and foremost want to know what they will be doing on the job. Include the following:
Type of work they will be doing: What is the scope of the work? For instance, in a networking environment there is a huge difference between a company with 150 users at one site and 7,000 users across the country. Will they be planning and developing something new or improving on something already in existence? What is their "end product" and who will be the recipient of it - outside customers and clients, the general consumer, internal clients? Will they be managing a team of people? If so, what does that entail?
Second Paragraph
Required skills: Outline skills required and necessary certifications. Be sure to outline the differences between the actual required skills and the "nice to have" skills. For technical positions indicate what software they need to know, hardware, testing tools, environments that they've had to work in, etc. For other professional positions, indicate the same types of things as they apply. For example, in an accounting environment, is audit experience necessary? Cost accounting or financial accounting analysis required? Be specific with required skills.
Third Paragraph
Other qualifications: Here is where you can add in soft skills like communication skills, ability to work in a team environment, ability to interact with outside clients and customers, organisation skills, willingness to travel, flexibility, etc.
Fourth Paragraph
Educational Requirements: If there is something specific required, spell it out here- PhD, MBA, Masters in Engineering, BA in Journalism, etc.
Fifth Paragraph
Work environment: What is the company/department like? Is it casual, team centered, highly competitive, independent, offers good benefits?
Closing
Include an e-mail address, fax number and snail mail address (if you still use one) to send in a CV. Include your Web page address so they can learn more about the company
