Internet Job Postings Are Different to Print Advertisements
The Job Title is Critical
Spending the time up front to write descriptive, thorough and creative job titles will lead to a better result in the end.
The actual content of your job posting becomes meaningless if no candidate clicks through your hyperlink to read your ad. The job title that is entered for each job is of critical importance to the success of your Internet recruiting campaign. Monster allows you approximately 40 characters for the Job Title. Use all 40 characters to describe your position. For example, I pretended I was a job seeker and conducted a search for jobs posted over the last 30 days for a position requiring “C++” and “Unix” skills within a specific geographic area. Over 100 positions came back.
I furthered my search to add in “databases” and 40 jobs resulted. As a job seeker I now have to determine which of these 40 positions I want to click into. Positions with the most interesting, targeted titles will be looked at the most. The job titles from which I had to choose ranged from simple descriptions such as "Programmer/Analyst", "Software Developer", "Product Specialist" and "Sr. Programmer" to detailed descriptions such as "Sr. Java Object Oriented App. Engineer", "S/W Developers C, C++, Java, PB", "Embedded Systems Dev., C++, C, Unix, Oracle" and "Sr. Oracle Web Solutions Developers". As a job seeker I would be inclined to click through the more detailed titles. If you have the room, use it. Say something about the opportunity. For example, Java, c++, oracle, web, hot technology. This is 39 characters long and gives the impression that this company is cutting edge.
