Internet Job Postings Are Different to Print Advertisements
by Carl Kutsmode
Writing job postings for the Internet is different than writing your typical ad for a print publication and therefore should be treated differently.
With an Internet posting you are not being charged by the line. This gives you a lot more room to discuss the position, the company and the working environment. While most sites have some limit on the amount of content of job ads, there is sufficient space to outline enough information for the candidate to understand the position and the company. One well-written ad I checked on Monster was about 400 words. By the time I was finished reading the ad I knew exactly what technical skills I needed, soft skills I needed, company benefits, the working environment and a general view of what the company was all about. It was thorough and to the point. It had lots of valuable information without being too wordy.
The Monster system allows you practically limitless space in which you can write your job ads. In a test, the system accepted a job description of over 1600 words. Although this will probably be too many words for any job description, the point is that there is plenty of room for you to provide clear, concise and detailed information on the job. Use this to your advantage.
The job seeker benefits from a well-written ad because they now have the information they need to judge if this is a position they should submit their CV for. You benefit because the detail you provide in your ad will help you to receive only CVs from self selected, higher potential candidates.
