The attraction and retention of staff
Most organisations have a company branded website, but few benchmark their site against other organisations to discover whether the site is successful in attracting new employees. Almost without exception, the job seeker will visit a company to gather information about prospective employers and often that experience alone, fairly or unfairly, convinces a talented employee, in a job rich market, that they do not want to work with that company.
Much has been written about employers of choice in the last few years but, once again, there is little evidence that companies are conducting market research into their brand identity from a prospective employees view-point and developing strategies to address any weak areas.
The recruitment process in many organisations has also failed to respond to the mega-trends listed above.
Recruitment methodologies have not changed at the pace that they should in order to attract and recruit the most talented staff in this candidate rich market.
