The attraction and retention of staff
The second mega-trend was the education process that took place either through training programmes or brutal experience in the form of job loss. This highlighted to the individual, in no uncertain terms, that the job for life was dead and that their employer would no longer manage their career. They were now responsible for seeking new opportunities, staying employable and creating their own career path.
The third mega-trend was the Internet which freed up the job market and made it easier than at any other time in history for individuals to find fulfilling, rewarding work. The trend for job boards, like Monster, which logs an individual's details and then searches for appropriate opportunities is becoming commonplace. Now, with minimal effort a job seeker can find a myriad of alternative work and career options.
Although intellectually many organisations are aware of these trends few in practice are implementing a comprehensive strategy, which responds to this new environment.
